Creating a digital single market and boosting e-commerce are some of the EU’s strategic objectives. The European Commission has again recently proposed new measures that will help consumers and companies to do business online more easily and confidently across the EU.
The new legislation proposed by the Commission seeks to ensure that consumers who wish to buy goods or services in another country are not discriminated against in terms of price, payment conditions, or other terms of sale, unless this is objectively justified. However, the Regulation does not mean that a company would be obligated to deliver goods to all parts of the EU. Companies falling below the lower limit of national value added tax (VAT) are also exempt from the application of certain provisions.
The proposed Regulation will improve price transparency and regulatory oversight of cross-border parcel delivery services, so that consumers and retailers can benefit from affordable deliveries and return options. The Regulation requires that third parties have transparent and non-discriminatory access to cross-border parcel delivery services and infrastructure. The Commission will also publish publicly listed prices of universal logistics service providers to increase competition and price transparency.
The Commission aims to increase consumer confidence in e-commerce by, for example, giving national authorities additional powers to monitor the implementation of consumer rights. This e-commerce package complements two legislative proposals, presented in December 2015, on the supply of digital content and online and other distance sale of goods, and the upcoming VAT simplification proposal to be presented in autumn 2016.