The interviewed companies have faced some difficulties in recruiting people and facing problems from the customers side, i.e. there are difficulties when adopting new technology. Finding doctors with medical and technological skills and the right mindset has proven to be challenging. More specifically, they have noted difficulties finding people with good knowledge of virtual reality (VR) applications. New business models have also faced some change resistance from customers. E-appointments still require a change in attitudes because people are used to face-to-face meetings and being tested in hospitals and medical spaces.
Another challenge that especially start-up companies are facing when trying to enter the traditional healthcare industry is the scope and complexity of the regulation. The interviewed companies hope that the legislators would be more involved in the development of new services, products and service models to ensure that legislation wouldn’t prevent the potential of new technologies from being used in practice.