As the mobile game industry is relatively young, there have not been any traditional routine tasks to automate. However, the interviewees believe it’s likely that certain tasks such as game design will be automated in the future. The interviewed companies also recognized eSports as a market of its own that will probably continue to grow.
The companies believe that over the next 5 to 10 years, they will be able to analyze even more data with the help of advanced technologies. The gaming companies mentioned that digital trends in the future will be live game operations supported by cloud service architecture, which would allow event and content updates to be applied instantly to games. The biggest market disruptors and experimentalists in the near future will come from the VR and AR side, they foresee that next generation VR games might be able to shake up the industry. The use of artificial intelligence (AI) in game development might bring considerable benefits to those companies that are able to exploit it.
“We should get more psychologists to study what makes a good game. A psychologist combined with AI is almost like cheating. AI would first study how people react to certain things and what people are ready to pay for, what makes them stay in the game, and then psychologists would analyze the results. That would be the perfect combination to hook people.”
Companies believe that links between the gaming and entertainment industries will increase. Entertainment houses are eager to expand their IP to gaming, now that playing games is perceived as ‘cool’. It’s also possible that over a longer period the game industry will become consolidated into a few giant studios that take a lion’s share of the market, and a bunch of smaller entities.