Aiming for a simple privacy policy?

Laughing at the office


Simple is beautiful. Openness and transparency are today’s buzzwords. But what happened when anti-virus firm AVG released its new simple and easy-to-understand privacy policy? Users understood what they read; the extent to which the company was going to be collecting data in the program and the motives for this caused users to label AVG’s anti-virus software a spying program.

Spotify, in turn, received criticism for using legalese, which no one understood. Their privacy policy seemed to give wide-ranging rights to all data. Later, Spotify had to explain and provide a simpler and clearer version of their privacy policy.

There is a third widely used option. Many companies hide their client and user data collection practices by not providing a legally required user guide and privacy policy and by not planning the use of personal data.

How does your organisation earn user trust?