Let’s Rewrite the Legal Industry – Together

Many of you already know me, but let me briefly reintroduce myself. I'm one of Fondia's Co-Founders and have held many roles in our company: Lawyer, CEO, Board Member, and most recently, Board Chair. In between, I had the opportunity to help build the stories of other growth companies. Now, I’m back at the helm of a company I never truly left.

I’m returning to a company and a team that mean a lot to me. And while Fondia and I know each other well, I also see this role as a new beginning, one I step into with fresh eyes.

Fondia was founded on a desire to reshape the legal industry — to offer services that are more agile, business-minded, and technology-enabled. That vision hasn’t changed. In fact, it remains at the heart of our strategy today and going forward.

As said, our vision has not changed. After having discussed numerous alternatives, we have decided that our vision remains the same: Rewriting the Legal industry. Thanks to AI and legal technology, legal services are becoming more proactive, accessible, and impactful, for both customers and legal professionals. This is the future we want to be at the forefront of building.

And our purpose then? Why do we exist? It is not about technology but it’s about people. Our purpose is: Human Excellence. While technology takes care of an increasing share of legal work, it’s people who make our service truly impactful: our experts understand our customers’ business, are easy to work with, and are constantly learning. To us, Human Excellence means a culture that enables all of this, and to our customers, it shows as business-minded thinking, high-quality legal work, and genuine, human connection.

We’ve now shaped our strategy for the coming years around four clear focus areas:

1. Enhancing customer work efficiency

We want to ensure that as much of our lawyers’ work as possible focuses directly to supporting our customers. That’s why we’re developing structures that make this possible, and increasing the share of lawyers in our organization. The result will be stronger customer experience and improved business efficiency.

2. Strengthening the employee experience

Our strength lies in talented, thoughtful, and growth-minded people. We aim to be a place where they can grow, make an impact, and enjoy their work. We're investing in our culture, leadership, and learning. This allows us to attract lawyers who combine legal and business thinking and who naturally integrate technology and AI into their daily work.

3. Evolving our LDaaS offering

Our Legal Department as a Service (LDaaS) model is the core of Fondia, and it must keep evolving. We’re updating its content, pricing model, and supporting systems. We’re also launching two new tools in MyFondia: Legal Review and Legal Plan, designed to give our customers even better ways to anticipate legal risks and plan ahead.

4. Leveraging technology

Generative AI and other technologies are transforming the legal industry rapidly. We want to be part of that change, not reacting from behind, but actively shaping new ways of working. We test, select, and implement tools that improve our work and support our customers.

We have a strong position in Finland, and in recent years we’ve grown in Sweden, Estonia, and Lithuania. Among these, Sweden will be our key growth focus for the coming years. We believe that the demand for our LDaaS concept is growing, and we have the expertise, the team, and the drive to meet it.

I’m grateful for the trust I’ve received from both our Board and our team. I’m committed to doing my part to ensure Fondia grows profitably, maintains its unique culture, and continues to serve its customers even better.

This is not a journey I want to take alone. Our team, our customers, and our partners have always been the source of Fondia’s strength. That remains true now more than ever.

Warmly welcome to build our next chapter together.